To: The Press

From: Richard Savitt, President
Prevue Pet Products, Inc

We cordially invite you to visit us at Booth #2641 to view the latest in bird cage style and technology.

We have crafted our new bird home collection "Featherstone Heights" in the most popular classic American home architeture.

The collection currently features 3 models, the Cape Cod, the Tudor and the Stone Cottage. Three additional models will be released in the near future.

The technology is different than that of the typical cage, combining component parts on a cage that fully knocks down and is neatly packed into a full color display carton. The tooling, molds, and precision fit of all parts, designed by our engineers, would be extremely difficult to duplicate, not to mention the heavy costs involved, to produce cages in literal home replica styling that actually work on a truly functional level for the experienced avian enthusiast.

Prevue has combined technology, design, engineering and production expertise to utilize a hybrid of U.S. and Chinese materials and production to bring this new line to market. This is a crucial element to not only capitalize on expertise and quality control, but to ensure all of these factors come together at an economical cost structure for the consumer.

The classic home replica theme is an opportunity for the Retailer to bring excitement and a new look to their store caging areas and display windows. It will allow the consumer to relate to a bird home in a manner not previously available. Traditional caging thus far has been variations of the Functional Box, whether its square, rectangular, short or tall. This relationship to the bird has not matched or been styled to represent what we humans consider a home. We at Prevue now believe we have come up with designs that will establish this relationship in a more positive manner, even attracting current non-bird owners to get into the hobby.

All of these factors combined with an aggressive marketing campaign directed toward the retailers and consumers will insure rapid placement with our retail supporters and swift movement off their shelves.

The Featherstone Heights Bird Home Line is something that must be seen to fully appreciate. We guarantee that all who take advantage of this new concept will be sucessful in revolutionizing their retail space and breath new life into their bird departments.

It's an interesting story of how we came up with this idea and how we brought it to fruition. But that's a story to tell at a later date.